June 21, 2013

Hello, I am very happy to know that you are here reading this.

I will share with you my journey in creating Modelicious Management.

It all started back in 2006. I found a gap in the Jordanian market which appeared to be an opportunity. I took it and started the first registered modeling agency in Jordan before it expanded into a staffing agency and a specialized events services.

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This was our logo.

And this was our launch event which took place April 30th 2007 at the Four Seasons Hotel. It was the first of its kind to take place in Jordan. It was sponsored by Mango, Audi “Nuqul Automotive”, Orange Telecommunication, Francesco Smalto, Liquid Celebrations, Pace e Luce, Robina Studio and Play FM.

We organized parties and brought Fashion TV Arabia for the first time in Jordan as part of our communication plan.

We created photoshoots and used them to promote our skills and services.

To solidify our position in the market, we orchestrated a series of successful parties that garnered immense acclaim.

WHIPPED CREAM

Sponsored by: Peanut colada, Sugar Daddy’s, G + Ginseng, Play FM and Pulp Magazine

Halloween Flash Nai-T

A halloween costume party sponsored by: Nai, Sugar Dady’s, Prime Megastore, Play FM, FujiFilm and Sandisk.

Our communication strategy proved to be incredibly successful. From the beginning, we crafted a compelling profile that immediately caught the attention of potential clients. As a result, we experienced a steady influx of clients from day one. We managed to turn a profit within our first year of operation. This early financial success is a testament to the effectiveness of our communication approach.

Some of our first clients included: Nestle, Mango, Nuqol Automotive (Audi), Luxury Fashion Group, Al Faridah Group Publications (Layalina, VIVA Magazine), Front Row Publications (Living Well, Anti Magazine, Pulp), Skin Magazine, Leo Burnett, Abdali Boulevard Project, Tala Bay Aqaba, Objects Advertising, Movenpick Resort & Spa (Dead Sea, Petra, Jerash) National Music Conservatory (NMC), Promo-seven advertising agency, Idea JWT, Jordan Telecom Group, Orange Telecommunication, Imseeh Jewelry, UMG Salfiti Group, TBWA, Umniah Telecommunication, Team Young & Rubicam, Jordan Pioneers Production House, Grey Scale Production House, Publicis Graphics, Events Unlimited, Action PR, Polaris Public Relations, Asdaa PR.

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2008

The second year, we took our branding strategy to the next level.

Our website http://www.modelicious.com.jo won the 2007 Business and Management Golden web award and the 2007 Best Website of the year Diamond web award.

New clients we worked with during our second year: Behind the Scenes Eventology, Pro 4 Event Management, Waves Event Management, Amman Greater municipality, Pop Arts, Momentum DDB, Toyota Jordan, Red Lipstick Local Fashion Designer, UNOPS, Ferragamo, Ministry of Political Development, LG Electronics, JOPEA, Liquid Celebrations, Tempo Dance School, City Mall, Amman Summer Festival, Longchamp Paris, Future Vision, Nissan Automotive, Arab Bank, Her Majesty Queen Rania’s Office, Wunderman, Sunny FM, Rotana Magazine, Jaafar Jewelry, Motorola, i Jordan, JO Bedu, Green Land, SAE, Sakkijha Jewelry.

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2009

Modelicious became home for so many youth in Jordan. It became a place where many ideas were shared and many people were walking in and out.

Gaza was under attack at the end of 2008 which led us to create a fundraise event using our space.

We collaborated with JoBedu and 962 Jordan, and raised funds that were fully donated to support the people in Gaza. This event was sponsored by: Al Ajyal Printing Press, Nestle Water, Elite Shoe Wear and Kipling Bags.

In the summer, we were contracted by Sheraton Hotel to organize a fashionable event to launch an opening of their terrace lounge, Sanctuary.

The event took place on the 15th and 16th of May 2009 and was a big success.

We partnered with: Velvet Bouqtiue, Snobar Boutique, Shahin & Shahin Events, alnool weaving ideas, Robina Studio, Alissar Florist, Galler Chocolatier.

By the end of this year we were 5 full time employees.

We created more parties and events:

WONDERLAND

     

Wonderland was sponsored by: adidas originals, wi-tribe, Evita Peroni, Nikon, Beats Events, Florable, transjordan, fitness First, Bath & Spa, Spin Jordan, JoBedu, 962 Jordan, and Rula Abu Qaoud.

We ended 2009 with a big thank you event for our clients:

Frost Yourselves 

This event was put together on the 26th of December, 2009 in Collaboration with: Jaffar Jewelry Boutique, Nour Shurdom Dresses, The Living Room, gold & ash, and UMG.

  

More clients: Jordan Festival, Mecca Mall, ADPRO, Fine Nuqol Group, BAT (British American Tobacco), Kellogg’s, ART, AVP Events, IHF, BCBG, Landmark group, Advise Grey, Virgin Radio, IFP, IHF, JTI, Ethan Allen, Fluid Productions, Play FM, Jordan River Foundation, Luminus Group, Hamleys Toy Shop, Total, Ray Jet, KiddyZee Occasions, Golfcom, Traccs, Samsung Electronics, Avanti Boutique Shop, NYIT, Velvet Boutique, Snobar Boutique, Lamia Abi Nader (Lebanese Designer), Aramex, Cairo Bank, Casper & Gambinis, and Saraya Aqaba.

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2010

Hello World Cup.

Together with two partners, we created a world cup event at one of the most happening place in Amman: Sage – Amman

  

Sponsors for the event: Kia Motor, Umniah Telecommunications, Royal Jordanian, Abu Shakra, UMen, Energy FM.

We celebrated our four years with a photoshoot and more advertisements in magazines:

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2011

We started 2011 bringing our community together.

Modelicious White T-Shirt Party

We welcomed Local Musicians like Humam Ammari who is one of Jordan’s best rock stars and also Samer The Saxophonist.

 

We organized the launch event of Ananasa which was held on July 10th, 2011 at Nabad Art Gallery.

Sponsored by: Salfiti Group & Salbashian Group.

 

 

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2012

We proudly did the Mercedes-Benz Fashion Week, Amman.

Mercedes-Benz Fashion Week – Amman

Mercedes-Benz Fashion Week was a vivid dream come true.

The first season took place on April 25th – April 28th 2012

This event was for 4 days with 3 shows a day including: International Designer: Martin Grant Regional Designers: Jamal Taslaq and Jad Ghandour, Local Designers: Basma Omar, Lina Lama Burgan, Dina Maqdah, ElZay Menswear local brand, Hama Hinnawi, Hana Sadiq, Nut & Ptah, Raya Bisharat, Shatha Dabbas and Zainab Kisswani. Exhibitors: Rose n’ Rose, Elham & Issa Jewelry, Farah Asmar, Project AR, and J walking in style.

      

This season was sponsored by: Mercedes-Benz, DHL, Atico Fakhreldin Group, Home Center, AlQaser Metropole Hotel, GSC Garment design trainings and services, Orange, Roya TV, Spin FM, Royal Jordanian, Makeup Forever, Yunset Professional, VIVA, UMagaine.

The second season took place on November 7th – 10th 2012

This Seasons participating designers and exhibitors were the following: International Designer: Raffaella Coriel, Regional Designers: Jamal Taslaq, Hani El Buhairy, Nadia Hazboun and Kamil Shaheen. Local Designers: Rafeef Rusheidat, Amar Hamati, Adbullah El Saleh, Raya Bisharat, SDRRW, Abeer Ghanem, Bijou Couture, Dina Maqdah, Basma Omar, Alma Panturu, and Rana Dabour. Exhibitors: Shamekh El Bluwi, Elham & Issa, Luma Qusus Awad, Marlene Al Atrash Al Abdallah, and Samar Shahrour.

       

It was sponsored by: Mercedes-Benz, Samsung, Orange, Kempinski Hotel Amman, Home Center, Atico Fakhreldin, Yunsey Professional, Malu Wilz, HD FM, Hala FM, VIVA, Socially URS.

Mercedes-Benz Fashion Week has attracted multiple international media coverage, bloggers, and guests. It has also proven to be one of the most world class events to be held in Amman Jordan.

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2013

Fashion Gives Back

A 100% charity auction fundraising for all the existing refugees in Jordan. This event was one of its kind to ever happen in Amman. It took place at Le Royal Hotel on the 6th of February 2013.

This event was in collaboration with Save the Children sponsored by Le Royal Hotel, Spin FM, Shawish Productions, Fakhri Al Alami, Color Experiment, MC by Mohammad Madfai.

15 Items were auctioned by local Jordanian designers, 10000JD were fundraised and 250 attendees supported the event.

 

   

We also produced the following work to use for branding purposes: